A beautiful smile is not just attractive, it also gives a boost of confidence. Yet people find it difficult to ask their dentist about a whitening treatment. To stimulate this, the consumer was informed in various ways about the possibility of obtaining beautiful and natural white teeth in an effective and safe way.
Bite&White tram in Amsterdam
From June 22, the Cavex Bite&White tram traveled through Amsterdam and the surrounding areas for a month. To start a conversation about a whitening treatment with your dentist, the main message on the tram was: “Ask your dentist!” in both Dutch and English. In this way, an attempt was made to refer interested patients directly to their own dentist. Cavex wanted to use this to support Dutch dentists to discuss whitening treatments with their patients. In addition, a special web page was created to provide consumers with basic information about whitening treatments. They could find answers to questions such as: “Where can I go for a whitening treatment?”, “How does a whitening treatment work?”, “What suits me?”, etc. In addition, the page offered information about frequently asked questions such as : “How long does it take?” and “What things am I not allowed to eat and / or drink during the treatment?”
National fame by Dutch tv program
At the beginning of September 2020, Cavex appeared on national television on the RTL program “Zo kan het ook” (That also works) for four times. In this program, companies show the audience what makes them unique and how they do things “differently”. For the item on whitening treatments, Cavex collaborated closely with Dental practice Heusden. They have been loyal users of the Cavex Bite&White ABC Master kit for years. In the item, one of the dentists explained the steps of a whitening procedure to a patient who was about to start the actual treatment.
10 years of Bite&White in the Netherlands
Cavex Holland has been active in whitening materials since 2010 and several Bite&White products have been developed since then. Over the past 10 years, the portfolio has grown into a complete range for effective and safe whitening treatments that each offer lasting and sustainable results. There is a suitable whitening solution for everyone. Cavex celebrated 10 years of whitening in November 2020. There were special promotions for dentists in the Benelux. Dentists that already made use of the Bite&White products could surprise a fellow dentist with an ABC Master kit to test it. The festivities are almost over and Cavex is preparing for another 10 years of Bite&White.
We considered the Cavex Bite&White whitening campaign a succes. Click here to discover our complete whitening portfolio.